Works stronger for longer – Duracell is the world leader in high-quality alkaline batteries and a leading supplier of other battery technologies. Since the brand's launch in 1965, the company has become a global iconic brand for consumer products, known for quality, reliability and innovation.
As the inventor of the alkaline battery and other breakthrough innovations, such as the first photo lithium battery, Duracell is a brand synonymous with superior quality batteries that continually meet the changing needs of consumers and device manufacturers through intensive research and development.
Duracell is a brand synonymous with quality, reliability and innovation
Duracell has excellent brand recognition worldwide. Duracell is the only battery manufacturer to also run TV commercials, thereby continuously maintaining and expanding brand awareness.
In addition to common household battery types, Duracell's product line also includes a wide range of specialty batteries such as photo lithium, appliance and watch batteries.