Our brands

Duracell

Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty cells and rechargeable batteries. Since its founding in the early 1940s, the company has grown into a cult brand for personal power sources: the trusted brand for compact and long-lasting batteries. The Duracell bunny remains an ambassador for these brand values to this day and is well known üacross many national borders.

About the brand

Manufacturer website

Download catalogs

Dealer Shop

About the brand

Works stronger for longer – Duracell is the world leader in high-quality alkaline batteries and a leading supplier of other battery technologies. Since the brand's launch in 1965, the company has become a global iconic brand for consumer products, known for quality, reliability and innovation.

As the inventor of the alkaline battery and other breakthrough innovations, such as the first photo lithium battery, Duracell is a brand synonymous with superior quality batteries that continually meet the changing needs of consumers and device manufacturers through intensive research and development.

Duracell is a brand synonymous with quality, reliability and innovation

Duracell has excellent brand recognition worldwide. Duracell is the only battery manufacturer to also run TV commercials, thereby continuously maintaining and expanding brand awareness.

In addition to common household battery types, Duracell's product line also includes a wide range of specialty batteries such as photo lithium, appliance and watch batteries.

To the manufacturer website Become a partner

Product groups

Duracell Optimum

The Duracell Optimum Power Boost alkaline battery is Duracell's most ground-breaking innovation to date. It features a new cathode system that provides up to 200% extra life or extra power for certain devices. Duracell Optimum lasts longer than previous Duracell alkaline batteries for a range of medium to high power devices

What are Power Boost Actives?
Power Boost Actives is a technology registered and developed by Duracell that offers a higher energy density and operating voltage compared to conventional alkaline batteries.
Power Boost Actives provide more energy than conventional alkaline batteries and thus improve the performance of devices.

Discover in the dealer store

Duracell Plus

The Duracell Plus Power Boost batteries are available in various types and sizes, making them the right choice for a wide range of applications, so you always have the right product for your needs

98% of the paper packaging is made from recycled materials. In addition, the AA & AAA batteries have leak protection thanks to a superior nylon cover. Furthermore, all batteries guarantee 100% long-lasting performance.

Discover in the dealer store

Coin cells

Button cells are found in many devices: in watches, remote controls, alarm clocks and many more. The guaranteed long-lasting Duracell power is available in a variety of button battery models.

All button cells are available in childproof packaging that can only be opened with scissors. The most popular models CR2032, CR2025 and CR2016 have an additional child protection feature: a layer of Bitrex® on both sides. This is non-toxic, tastes bitter and is designed to prevent babies and small children from swallowing it.

Discover in the dealer store

Hearing aid batteries

The Duracell EasyTab Hörgerätebatterie can be mähelless grip, change and remove. An extra-long tab makes handling very easy and the packaging can be easilyt öffnen. EasyTab portable batteries are color-coded in yellow, orange, brown and blue, so that the right size can be found easily

Discover in the dealer store

Rechargeables

Chargeable batteries, also called rechargeable batteries, are mostly used in smaller electrical appliances such as flashlights, remote controls, kitchen trolleys, toys, etc. Use. Rechargeable batteries have a much longer life than normal batteries. With Duracell rechargeable batteries and chargers, you don't have to think about new batteries all the time, just recharge them with the right Duracell charger.

Discover in the dealer store