Consumer behavior and our brand portfolio are at the forefront. Together with our suppliers, we define the most promising offers for the Swiss market and develop, market and maintain them. We place particular emphasis on the right route-to-market strategy and the selection of suitable customers and customer plans for the targeted development of the brand and products.
We also attach importance to the specific development of solutions for the fragmented Swiss market. The relevant services are defined and offered for the development of the brands and products.