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For decades, headphones have not taken into account the drastic differences in people's hearing ability – until today! Nura headphones are uniquely forward-thinking: their technology adapts the sound to the user's individual hearing profile and focuses on maximum music experience for each ear.

About the brand

Nura was founded in Australia in 2016 by medical and hearing scientist Dr. Luke Campbell and electrical engineer Dr. Dragan Petrovic. Inspired by Dr. Campbell's research, they set out to find an answer to the question, "What if each of us could hear music that was perfectly tuned to our unique hearing?" Little did they know that in doing so, they would reinvent the headphone from the ground up.

From the beginning, Nura has collaborated with up-and-coming artists and industry icons to share their love of music.

Icons such as Stevie Wonder, will.i.am and Andrea Bocelli have shared their love of the Nura sound with the world.

Product groups


The Original. The Ultimate.

NURAPHONE, the personalized sound experience, has won multiple awards, including the CES Best of Innovation Award and the SXSW Innovation Award.

NuraTrue Pro

The world's first wireless earbuds with lossless audio and personalized sound

Redefines the standard for wireless earbuds. Music in audiophile quality over Bluetooth® with award-winning personalized sound.

NuraBuds V2

Affordable wireless earbuds with ANC

Featuring Nura's Signature Sound generated from over 200k listening measurements. Existing customers can also import their personal hearing profiles.


The world's smartest earbuds.

With wireless, personalized sound, industry-leading battery life, and sweat-resistant design, the NURALOOP have been called "the last earbuds you'll ever buy" by Forbes.

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