News

Porsche x Smeg: passion and unmistakable design

In a powerful tribute to tradition, innovation and design excellence, Porsche and Smeg present a ground-breaking collaboration that redefines the intersection of automotive prestige and home décor.

This partnership brings together two iconic brands - each a symbol of performance, craftsmanship and timeless style - to create a limited edition collection of kitchen appliances that will appeal to design lovers and automotive enthusiasts alike. The collection includes the FAB28 refrigerator in various design editions, a fully automatic coffee machine as well as a blender, kettle and toaster.

Two traditions, one vision

Bonded by a passion for timeless design, technical perfection and uncompromising quality, Porsche and Smeg have created a unique capsule collection that goes beyond the ordinary. It combines the fascination of the racetrack with the elegance of modern lifestyle.

„At the heart of our collaboration is a shared philosophy: to create objects that are not only functional, but also emotionally appealing. Porsche stands for its long tradition of technical excellence and great motorsport successes. Smeg is known for its iconic appliances and Italian design flair. Together we have created a collection that is as bold as it is beautiful,

said Stefan Buescher, CEO of the Porsche Lifestyle Group

„At Smeg, we want to create products that bring joy through their design and performance,„ says Vittorio Bertazzoni, CEO of Smeg. „In collaboration with Porsche, we have succeeded once again in pushing the boundaries of what a kitchen appliance can represent. This collection is a tribute to craftsmanship, tradition and the beauty of everyday rituals.

In honor of Porsche's first overall victory at the 24 Hours of Le Mans

The centerpiece of the Porsche x Smeg collection is a limited edition series inspired by the legendary
Porsche 917 KH in its iconic Salzburg livery – the car that secured Porsche's first overall victory at the 1970 24 Hours of Le Mans. The collection includes a striking red refrigerator and a matching fully automatic coffee machine, each limited to 1,970 numbered pieces. These appliances are more than just household appliances - they are design statements, shaped by the tradition of motorsport and created for those who appreciate the extraordinary. The collaboration includes two further exclusive series in the colors carrara white metallic and shade green metallic - unmistakable Porsche colors interpreted through the lens of Italian design. Featuring a selection of Smeg's most popular appliances, including the FAB28 fridge, toaster, kettle and stand mixer, each piece is finished with Porsche's signature design features: matt black accents, subtle stripes and clean, sculptural silhouettes. From the drone of the racetrack to the quiet hum of a morning ritual - Porsche and Smeg are writing a new chapter in functional luxury.

Are you sure about this?